The Guiche

Liz Taylor came back, had her picture taken with her new guiche and, bang, overnight, she was reviving the “spit curl” of the 20’s. Pronounced geash like leash, Liz picked up her new hairdo in Paris, where the craze began and has already reached the most level-headed heads. This latest in hairdos, which in French means nothing more than “curl,” is a sharp sweep of hair curving forward over the cheek. It calls for a smooth, short-hair look and is certain to end the bigheaded styles of last year. (See below for step-by-step directions for the new look.) For those who are timid about cutting their hair, a smooth back hair roll can accomplish the same effect.

To set a guiche takes little talent, but making it stay put takes ingenuity. For what curls up must fall down. Some stars are known to fool the law of gravity by affixing their guiches with nailpolish, cellophane, sugar water or rubber cement. As Bobby Rydell quipped in our office, “All a fellow needs now to win a girl is to buy her a pot of glue!” But for those who still find their guiches won’t behave, a final suggestion: there are false guiches! To the left, Janet Leigh and Susan Kohner wearing their new guiches.

 

It is a quote. PHOTOPLAY MAGAZINE APRIL 1961