When Walter P. Chrysler decided to compete with the giants of Ford and General Motors (GM), he set a course that would see his firm become one of the world’s largest car manufacturers. Embracing such marques as Dodge, Plymouth, and DeSoto, the Chrysler brand has...
From respected component manufacturer to car-maker, to core brand of the Fiat-Chrysler Automobiles, Dodge has become a fixture in US motoring history that survives and thrives today. Merged into Chrysler as a mid-priced brand, it blossomed in the 60s muscle car boom, and was the...
At his peak, Virgil Exner’s influence over Detroit was as significant as any designer’s. A true artist endowed with an air of sophistication, he brought vision, innovation, and a much-needed sense of restraint to 1950s’ American car design. Exner’s ideas breathed new life into Chrysler’s...
By the late 1950s American car design had reached a new level of exuberance. The tailfins, two-tone paint schemes, whitewall tires, and wraparound screens that typified most US models had inspired many European car-makers, with the likes of sober Humber and sensible Simca producing cars...