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the Ford Model T Tag

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The 1970s A Cleaner Style

“I’d sooner die than imitate other people . . . That’s why we had to work so hard, because we didn’t imitate.” SOICHIRO HONDA, FOUNDER OF HONDA MOTOR COMPANY The 1970s was as turbulent for the car industry as it was for society and the world economy at...

Austerity Motoring

Low-cost motoring had been popularized in the 1920s and 1930s by the Ford Model T in the US and the Austin Seven in the UK. In the 1940s many more small economical cars arrived to provide motoring for the masses—often using tiny, two-cylinder engines....