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Great Marques Tag

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Great Marques—The Mercedes Story

The two founding fathers of the motor car industry came together when Daimler and Benz merged in 1926—the two companies’ founders had effectively invented the automobile. In addition to being a luxury marque, Mercedes-Benz, the company formed by the merger, has since laid a trail...

Great Marques—The Citroën Story

Parisian Andre Citroën started business life in the gear-making industry (this is obvious in the double chevrons of the helical gears in the marque’s logo). He amassed a fortune manufacturing shells in World War I and, having studied Henry Ford’s car-making methods, decided to spend...